Problem:
- Shoppers often struggle to describe what they want in words.
- Finding a specific product (e.g., “a red dress like the one in this photo”) is difficult using traditional search.
- Customers drop off when they can’t quickly find visually similar items.
AI Solution:
Implement AI-powered visual search using computer vision that allows customers to upload an image (screenshot, social media post, or a real-life photo) to find visually similar or matching items in the store’s inventory. Combine this with style recommendation AI to complete the look or suggest alternatives.
Features:
- Image Upload Interface: Snap or upload a photo to search
- Similarity Matching: AI analyzes color, shape, texture, and patterns
- Style Suggestions: Recommend complementary products (e.g., shoes, bags)
- Augmented Reality (optional): Let users virtually try on items or place furniture in their space
Benefits:
- Makes product discovery faster and more intuitive
- Reduces search friction, increasing conversions
- Boosts average order value with “complete the look” recommendations
- Enhances customer satisfaction with a more engaging, visual journey
